According to a reply to an RTI application, the Uttar Pradesh government has spent Rs 160.31 crore on advertisements on news channels between April 2020 and March 2021. Out of this, Rs 88.68 crore has been given to national level news channels and Rs 71.63 crore has been given to local news channels, according to a report in News Laundry, according to a report in the RTI application.
The government has responded to the RTI application filed by Umashankar Dubey. However, Dubey said that it is a matter of concern that the government is spending so much on advertising during the Corona outbreak. According to a reply to an RTI application, the Modi government had earlier spent Rs 317 crore on digital advertisements in 2019-20. It was observed that the Modi government had mainly spent money on advertisements for the self-reliant India campaign. After the Corona lockdown, in May 2020, Modi announced the self-reliant India campaign
Network 18 Group ranks first among the most advertised news channels by Yogi Sarkar. The government has given a total of 28 crore 82 lakh advertisements to the group between April 2020 and March 2021. The group includes channels like CNN News 18, News 18 India and News 18 UP Uttarakhand. Zee Media Group ranks second among the most advertised groups in this list. The Yogi government gave him advertisements worth Rs 23.48 crore. After this ABP Group comes with 18 crore 19 lakh advertisements. According to News Laundry, India Today Group has been paid Rs 10.64 crore for advertisements by the Uttar Pradesh government.
Dubey, an RTI applicant, works as a journalist for DD News. Dubey says that he was shocked to see the expenditure of the Uttar Pradesh government on advertisements on TV during the Corona period. “It had come to our notice then. It is collected from their taxes. It should not be misused. If this money was used for relief work during the Corona period, it would have been a big achievement of the government. But this money was diverted to news channels. How can the decision to spend on advertisements be defended? This question was raised by Dubey.
According to News Laundry, News18 India, Aaj Tak, India TV, Zee News and Republic TV are the five Hindi channels receiving money for advertisements from the Uttar Pradesh government.
First published on July 22, 2021 at 5:57 pm
web title: Between April 2020 and March 2021, the government spent Rs 160 crore on TV commercials scsg 91
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