Thiruvananthapuram: The tourism and higher education departments on Thursday unveiled an ambitious initiative that will task college students with maintenance of select tourist spots as well as use their talents to promote the spots to a wider audience. The department is planning to achieve this through tourism clubs. In the first phase, 25 clubs will be formed, each with a maximum of 50 members. Each club will be allotted a tourist spot.
In a joint press conference, Tourism Minister PA Mohammad Rias and Higher Education Minister R Bindu said the club members would also ensure the cleanliness of the property entrusted to them. He expressed confidence that the clubs would pave the way for new tourism trends and generate interest in traveling among the students.
“The plan also includes identifying future tourism professionals among students who can help market destinations on social media. There are good bloggers among the students and their talent can be leveraged to showcase our tourist attractions in front of a wider audience,” said Riyas.
He said that youth can also work as part-time tourism guides. He said that cultural interactions and workshops would be organized in collaboration with foreign universities to enhance their skills. Bindu said that this initiative will encourage students to identify new tourism products and places and contribute to the development of the region.
All the members of the tourism club will have the same uniform and identity card. Certificates will be given jointly by tourism and higher education departments
The state level inauguration of the initiative and the selection of the first 25 clubs are expected soon.
A calendar will be issued on the club’s activities planned for this year. The best performing clubs will be considered for the award.
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