Desaru Coast Offers Rs 12 Million Incentives Package for India market 

Desaru Coast, a world-class international integrated destination resort located in the southeast of Malaysia, was recently making news for a stimulus package worth over Rs 12 million to woo Indian travellers.

Roslina Arbuck, Managing Director and CEO, Desaru Development Holdings One Sdn Bhd said, “Desaru is keen to dig deeper into the Indian market as a preferred holiday destination for Indian travellers.

“The importance of the Indian market for us at Desru Coast is undeniable. This is our fourth time at SATTE and this year, we have come across as a fully operational destination resort with all six world class resorts and attractions and connectivity infrastructure – Desaru Coast Ferry Terminal, completed. Our priority now is to reconnect and re-introduce our destination to our Indian partners. Arbak said that we are here to demonstrate Desaru Coast’s diverse offering, infrastructure and readiness to welcome more Indian travelers to our destination.

Desaru Coast boasts of four international brand hotels, Hard Rock, Westin, Anantara and the ultra-luxurious One&Only. It has two golf courses with a total of 45 holes and we are going to be a golfer’s paradise. In addition, Desru is home to a spectacular adventure water park and the largest wave pool in Asia! And also, based on its location, the integrated destination resort is spread across 17 kms of beachfront and boasts of several eco-tourism activities that it has curated for its guests.

“Desaru Beach is a perfect getaway for an extended vacation for guests coming to Singapore or even Kuala Lumpur. It is a nice four day – three nights stay with ample activities across the entire spectrum of market areas. We Offering guests a holistic experience where there is something for everyone, whether you are visiting Desru as a family or as a young couple or with three generations of a family. There is something for everyone at different levels and different types of accommodation offerings,” said Arabak.

Elaborating on the Rs 12 million stimulus package, Arbak said: “Our incentives cut across all sectors; Leisure travelers, MICE groups of all sizes as well as the Indian wedding segment,” she said and added that Desaru Coast is offering its popular luxury stay packages at affordable prices, ranging from around Rs 6,600 per person for the leisure market. begins. The total incentive to be given to the holiday market is Rs 5 million.

For the MICE segment, under its signature MICE Reinvented, it will offer incentives of up to Rs 2.1 million for destination events and groups. For each group booking, Desaru Coast is offering an incentive of Rs 1,100 per person for the gala dinner. Additionally, the Destination Gala will offer complimentary pocket show activities and cultural events for diners.

To attract Indian weddings, an incentive of Rs 4.4 million will be given for the first five weddings booked at the destination, which is approximately INR880,000 per wedding. Incentives can be redeemed in the areas of connectivity, themed receptions and wedding photography packages.

The destination is just a three-and-a-half hour drive from the Malaysian capital, Kuala Lumpur. Alternatively, Desaru is also easily accessible via Singapore. It takes less than two hours to reach Desaru from Singapore by road and soon it will also boast of two hours of ferry connectivity from Singapore. The ferry service is expected to start in the second half of the year.

“We are really in the right place and place in terms of connectivity, just under three hours from Kuala Lumpur and two hours from Singapore. And if visitors are coming by ferry through Singapore, it is an added experience and not Not to forget that it connects directly to Desaru as the ferry terminal is located within the resort,” Arabak said.

“Why do we call it an integrated resort, even though we have different operators, but at the end of the day we own the destination. Hence, we have formed a destination concierge, where we can coordinate a package both to the destination (Desru Coast) as well as outside the destination. So, some experiences like eco-tourism activities, it goes beyond our Desru Coast region. So, we can take the guests outside the Desaru coast and we package it all up,” she said.


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