This is a great deal! IPL 2023-27 TV and digital rights of India subcontinent sold for US$ 5.1 billion

The combined value of TV and digital rights has more than doubled to Rs 39,775 crore (approximately US$ 5.10 billion) for the next IPL cycle (2023-27) for the Indian subcontinent. The figure came after the highest bidders for TV and digital rights were confirmed on Monday, the second day of the IPL rights e-auction. ESPNcricinfo has learned that the winning bid for Package A of TV rights for the Indian subcontinent was INR 57.5 crores (approximately US$7.36 million) per match, while Package B – the digital rights for the Indian subcontinent – ​​fetched the highest bid of INR attracted. 50 crores (US$6.41 million approx) per match.

In Indian rupee terms, the per-match price of an IPL game has almost doubled for the new rights cycle [jump of 98%] From INR 54.23 Crore (approximately US$ 8.47 Million at that time) Star India had paid for the 2018-22 cycle, In US dollar terms, there is a jump of 62.7% from 8.47 million to 13.78 million.

In terms of per-match value, the combined amount of INR 107.5 crores (approximately US$13.78 million) has put the IPL in the highest rank in the game, along with the NFL and the English Premier League. Each NFL match is worth US$35.07 million*. [based on the ten-year rights deal signed in 2022]Whereas the value of a premiership match is listed at US$11.34 million** as per the 2022-25 rights deal.

Based on 74 matches per season for the next five years, the new TV rights package is worth INR 21,275 crore (US$ 2.72 billion approx), while the digital rights are worth INR 18,500 crore (US$ 2.37 billion approx). In terms of INR value, the total number is 2.43 times or 143% higher than the previous IPL rights deal which cost INR 16,347.5 crores (about US$ 2.55 billion at that time). In US dollar terms, the increase is exactly double.

The names of the winners are yet to be disclosed by the IPL authorities as the e-auction is still on, with the bidders contesting for the last two packages: Package C [digital rights for India subcontinent for a special bouquet of matches] and package D [rest of the world], Consequently, the total value of IPL rights for the next cycle will also see a change.

The biggest driver of this growth in IPL rights has been the rapid growth of digital rights. INR 18,500 crore to the highest bidder itself was 13% more than what Star India paid to acquire the global consolidated rights. [TV and digital] for the last five year cycle. The importance and rapid growth of the digital footprint in the Indian market can be gauged from the fact that the highest bid for digital rights by Facebook in 2017 was Rs 3900 crore (about US$ 610 million at that time).

In the e-auction that started from Sunday the rules were like Bids for Packages A and B will be submitted together and the winner of Package A will be determined first. That winner also had the option of entering a bidding contest with the highest bidder for Package B.

At the end of the first day of e-auction, the highest bid for the digital rights was placed at INR 48 crore (US$6.15 million approx) per match. Once the highest bid was determined for Package A, that bidder decided to compete for Package B as well. As a result, the price per match for Package B increased before being sold for INR 50 Crores.

The highest bid for the TV rights was 17.3% higher than the base price of INR 49 crore (about US$6.3 million) that the IPL had set for Package A. The same number saw a huge jump of 51.5% for digital rights. Base price of INR 33 Crore (US$ 4.2 Million approx).

Package C is the “Special Package” – non-exclusive matches consisting of four playoffs including the tournament opener, weekend evening matches and the final. While the opening matches and playoffs will be mandatory, the IPL will determine the number based on the total number of games in a season and which evening matches from the double-header will be included.

The number of matches in this package, the IPL has said, will vary depending on the total number of matches in a season. If IPL consists of 74 matches [like IPL 2022]There will be 18 matches in the special package. If there are more than 74 matches in a season, the Special Package matches will be increased by two for every ten additional matches. So if there are 84 matches in a season, the matches in the special package will increase to 20 and if there are 94 matches in the tournament, there will be 22 matches in the special package.

Just as the winner of Package A can enter into a bidding competition with the highest bidder for Package B, the winner of Package B has the option to engage in direct competition with the highest bidders of each of Packages C and D. Will happen.

Additional reporting by Yash Jha

All are USD price estimates where 1 USD = 78 INR
* As per Forbes report based on NFL rights deal
**According to a report in Athletic

Nagraj Gollapudi ESPNcricinfo. is the news editor of

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